Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
WeiterlesenIn this book practitioners of international companies are offered valuable insights and lessons from established and successful ...
WeiterlesenCovering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...
WeiterlesenIn the wake of corporate accounting scandals, the bursting of the Internet bubble, and the Sarbanes-Oxley Act—designed ...
WeiterlesenGoliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current ...
WeiterlesenThis open access book offers something for everyone working with market segmentation: practical guidance for users of market ...
WeiterlesenThis is the perfect book for any undergraduate course in experimental economics or behavioral game theory. New material on ...
WeiterlesenThe Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary ...
WeiterlesenThis book have three themes have been central to Leydesdorff's research: (1) the dynamics of science, technology, and innovation; ...
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